Xiaomi, Mi 3 smartphones aim to conquer Philippines, World

Xiaomi Philippines

Budget smartphone maker Xiaomi wants to conquer the Philippines’ mobile market and its flagship Mi 3 smartphone will arrive in the Philippines in the coming weeks.

Xiaomi, pronounced as she-yow-mee, had already provided a website for the Philippines with www.mi.com/ph as its web address.

So far, the web page does not displayed anything about the products or services, it only shows the logo of Xiaomi, a photograph of Boracay, a link to the Xiaomi Philippines Facebook page, and a message saying “Waiting for Mi? We’re coming soon!”

In other Asian countries, Xiaomi products like smartphone, tablet, and accessories can be sold through their website. Here in the Philippines, the Chinese company ties up with online retailer Lazada to sell their gadgets.

Mi Philippines, the official FB page of Xiaomi Philippines, confirmed that flagship smartphone Xiaomi Mi 3 will be officially available online in the country soon through Lazada, with a price likely to be between ₱ 12,000 to ₱ 14,000.

Photo Credit: Facebook / Xiaomi Philippines

Based on Canalys report, Xiaomi, one of China’s biggest electronics companies and world’s faster growing phone vendor, is the sixth largest phone seller in the world and number three in China.

"Though Samsung remained the leading vendor in China with an 18% share, the Chinese smart phone market continues to be driven by the dynamism and aspirations of local vendors," noted Canalys Research Analyst Jingwen Wang. "Helped by its Redmi range, Xiaomi became a top three vendor in China for the first time during the quarter, when just a year ago it was a niche player. This domestic success has helped Xiaomi to become the sixth largest global smart phone vendor, despite 97% of its shipments being in mainland China, helped by its competitive hardware and innovative marketing strategy."

Xiaomi hired Hugo Barra, a former vice president of product management for the Android platform, to head the company’s global expansion, not just in the Philippines, but in the world.

Established in 2010, the four-year-old company is already selling phone in Mainland China, Hongkong, Taiwan, Singapore and Malaysia. Now, it is planning expand and to enter to other developing markets such as Indonesia, India, Thailand and Vietnam in Asia, Russia and Turkey in Europe, and Mexico and Brazil in Latin America.


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