The Department of Tourism is terminating its contract and wants a public apology from advertising agency McCann World on Thursday, June 15, over an alleged "copycat" campaign that was found to be similar to a South African ad, also produced by McCann 3 years ago.
"We are asking McCann to issue a public apology regarding this eventuality," Tourism Assistant Secretary Reynaldo Ching said.
The advertising firm took full responsibility for the blunder, saying all the ideas and concepts were conceptualized by their agency, as well as, are crafted with input and direction from clients.
DOT lastly said that it is now looking for an agency that can create one material at a time which will be consistent with the current slogan… "It’s More Fun In The Philippines", thus, ad created is targeted for release in the 3rd quarter.
Watch the video below and see if McCann copied the concept of 2014 South Africa's tourism campaign ad.
SOURCE: [ABS-CBN | PhilStar]